Against the Grain: Thoughts on Amazon Ads
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On Amazon Product Titles
I always choose shorter titles over longer ones. My guiding philosophy is simple: “less is more.” By definition, a title should be concise—a quick hook that tells the reader (and Amazon’s algorithm) exactly what the product is. Yet many sellers still cram titles with 150–200 characters of keywords. There are two main reasons for this…
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Amazon Ads—Not Everything Fits The Mold
The “Bed of Procrustes” is a Greek myth. Procrustes was a bandit and rogue blacksmith. He had an iron bed and forced his victims to fit it—either by stretching them or cutting off their legs. He tortured many until Theseus, the mythical king of Athens, killed him by making him fit his own bed. When…
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On Amazon Keyword Indexing
The keyword indexing topic is still controversial among experts after all these years. There will always be someone who will disagree if you state something about keyword indexing. Their disagreement is illogical because it is not complex, and there is no reason to complicate it in order to appear intelligent. Indexing keywords on Amazon is…